Paying money to vote, the typical Mediacorp style

I just fail to understand it. Which idiot would pay money to vote? I am talking about the Mediacorp Singapore radio Awards. Imagine. They want you to choose your favourite radio personality but you have to pay to vote. What kind of bloody money grubbing business is this? Group of money-faced, cunning bastards. Why guys? Not enough money to pay the bills is it?